2015 - Report to the community

The Calgary Stampede is a not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. Stampede has been an iconic symbol of volunteerism, community spirit and western values for more than 100 years. Through investing in youth and agricultural programs, providing world-class event facilities and offering a unique western experience for the world to enjoy, the Stampede has made positive impacts on communities across southern Alberta.


At the root of the Calgary Stampede brand are the core values of western hospitality, integrity, pride of place and commitment to the community. These values connect us to our past, to the present and to our future.

Purpose and Vision

Since the launch of the Calgary Stampede 2013-2015 Strategic Plan three years ago, as well as a renewed purpose and vision in 2014, the Stampede has dedicated resources to become a year-round, world-class gathering place for the community. There are many facets to our vision, including our commitment to animal care, building stronger urban and rural connections, engaging Calgarians in their own backyards and supporting Stampede volunteers and employees to ride for the brand.

The Stampede’s purpose is "to preserve and celebrate our western heritage, cultures and community spirit.”

Our enhanced purpose and vision reflect the strategic direction of our organization and its supporters, in addition to best demonstrating our commitment to western heritage and respect for other traditions, such as those of our Treaty 7 partners and those of new Albertans.

Our revised vision also makes the connection with community explicit: "to create a world-class, year-round gathering place for the community.” The good work our volunteers and employees do is aimed at providing benefits for the community, now and into the future.

A Message from the President and
Chairman of the Board and the CEO

To hear Bill Gray and Warren Connell’s first year reflections as president & chairman of the board and CEO respectively, watch the video above and read their letter in the link below.
Read the letter